How cool is this? Vic Mensa, one of Chicago’s biggest hip-hop stars, announced his debut album on Twitter yesterday with this tweet:
I hid the tracklist for #TheAutobiography in some of my favorite books at @bucketoblood in Chicago… pic.twitter.com/nshGg7nz03
— vino (@VicMensa) July 13, 2017
That’s right…Vic visited an independent bookstore and record shop in Chicago’s Avondale neighborhood, Bucket O’Blood, and left behind a scavenger hunt for fans. In each of the books listed above, Vic left a bookmark with track listing that included the featured artists joining him on the album, like Weezer, Pharrell, and fellow Chicago rapper Chief Keef.
The Tracklist pic.twitter.com/FyGyF16Lik
— vino (@VicMensa) July 13, 2017
With some help we found it!!! @VicMensa #vicmensa pic.twitter.com/dh1bR1yEM8
— Esteban Espinoza (@estebane_1) July 13, 2017
Vic Mensa also revealed the album’s cover art with a “book cover” that one lucky fan snagged at the bookstore:
Dude just snagged a one-of-a-kind @vicmensa book cover! Check out #TheAutobiography on @RocNation! #VicMensa #hiphop #Chicago pic.twitter.com/2EgHNIzdmK
— Bucket O’Blood (@Bucketoblood) July 13, 2017
Vic Mensa’s first full-length album “The Autobiography” debuts July 28, but you can preorder it right now.
Adam Morgan is the founding editor of the Chicago Review of Books and the Southern Review of Books. His essays and criticism have appeared in The Paris Review, Los Angeles Times, Chicago Tribune, Chicago magazine, and elsewhere.